The Wild, True Story of the 2000s Online Poker Boom!

No Limit is the incredible inside story of how online poker exploded into a global, multi-billion-dollar phenomenon in the 2000s. But behind the million-dollar tournaments, loose games and fascinating poker celebrities, a dark storm was brewing.

The online poker industry was plagued by insider cheating scandals, a ruthless federal crackdown, and a bank fraud scheme so pervasive that multiple online poker CEOs were indicted and arrested by the U.S. government.

Inside, you’ll meet the eclectic cast of characters who made the poker boom happen, as well as those responsible for its spectacular downfall:

The Online & Televised Poker Pioneers

• The Holocaust survivor and creator of the Transformers toys who revolutionized televised poker and minted millions from a single patent.
• The enterprising programmer behind the earliest online poker sites whose poorly-coded algorithm triggered the first online poker cheating scandal.
• The child prodigy whose early online poker site pioneered many industry firsts, until utter inexperience and payment processing problems brought it to an ignominious end.
• The former adult entertainment entrepreneur who built the world’s largest poker site into an $8 billion IPO – just before the stock price plummeted by 80%.
• The guitar-strumming hippie lawyer who co-founded Neteller, effectively engineering the financial engine for the online gambling industry. 

The Poker Boom

• The television producer and documentary filmmaker who transformed raw poker games into a slickly produced, global ratings juggernaut.
• The online amateur who stunned the world by winning the World Series of Poker Main Event after accidentally entering an $86 PokerStars satellite tournament.
• The Mohawk chief and gambling regulator who quietly controlled the vast majority of the world’s online poker traffic from a sovereign Canadian reservation.
• The young poker phenom responsible for the largest pots ever televised, who ran up crippling gambling debts and found himself caught in the middle of a Triad war.
• The mysterious Swede who won and lost $6 million in a matter of weeks, triggering the largest, most heart-stopping pots in online poker history against a who’s who of poker pros.

The Fall of the Online Poker Boom

• The retiring Senator and rumored presidential candidate whose underhanded, midnight legislative maneuver doomed online poker.
• The Montana frat boy and online poker CEO who became the primary suspect in his own site’s insider cheating scandal.
• The WSOP Main Event champion and online poker executive who fleeced high-limit players out of millions to artificially inflate a corporate IPO.
• The Mormon businessman, marketing scammer and poker payment processor whose toxic legal troubles dragged down not one, but two Utah Attorneys General.
• The Australian boy genius who revolutionized high-risk payment processing to fund a lavish billionaire lifestyle, before his spectacular collapse forced him to turn state’s evidence.
• The billionaire online casino playboy who narrowly escaped a terrifying kidnapping and ransom plot masterminded by his own staff.
• The celebrity poker players behind Full Tilt Poker who collected millions in payouts while the company’s inept CEO mismanaged finances, triggering a spectacular collapse that vanished player deposits. 
• The intensely private online poker CEO who conquered the industry, purchased his failed competitor, and made players whole after the U.S. government decimated the online poker market.

Relive the golden age of online poker through the stories you’ve heard — and the stories you haven’t. 

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